Where do you like to go in your home to de-stress? An easy question, right? Except for the fact that the word “de-stress” means different things to different people. Many interpret de-stressing to mean relaxing, or “chilling-out” perhaps watching TV; others seek...
Your best framers may not be part of your construction crew; rather, they just might be found among your sales team. Known as forward framing, they employ the power of suggestion to influence prospective purchasers’ expectations regarding your homes. When visitors to...
Today, about 1 in 5 Americans live in Multi-Generational households. By definition, multi-generational households have at least two adult generations living under the same roof. Traditionally, in-law suites were the design solution – in a pinch, mom and/or dad...
2+ How your choices affect the cost of your new home. With all four children plus mom suffering from asthma and allergies, Paul and Cindy opted to invest $3,000 in a high-performance air filter and air purification system when building their new home. They feel it was...
This last installment focuses on how ‘Homes Talk to Women’ through her personality. And, we’ll find out what Jacob and Aimee decided for their new home. Our research also unveiled four primary home buyer personas that have an uncanny likelihood of predicting interest...
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