Since the beginning of 2003, our ongoing mission has been to evolve our knowledge, understanding of, and appreciation for women’s preferences in the home. Recently we stumbled upon the realization that homes talk to women; specifically, homes talk to women more...
2+ How your choices affect the cost of your new home. With all four children plus mom suffering from asthma and allergies, Paul and Cindy opted to invest $3,000 in a high-performance air filter and air purification system when building their new home. They feel it was...
This last installment focuses on how ‘Homes Talk to Women’ through her personality. And, we’ll find out what Jacob and Aimee decided for their new home. Our research also unveiled four primary home buyer personas that have an uncanny likelihood of predicting interest...
We can be happy about many things: it’s going to be sunny today; your favorite team won the game; the item you’ve been eyeing went on sale. Joy is different. Joy is about deep relational connection, that according to clinical psychologist Dr. Jim Wilder, comes from...
Today, about 1 in 5 Americans live in Multi-Generational households. By definition, multi-generational households have at least two adult generations living under the same roof. Traditionally, in-law suites were the design solution – in a pinch, mom and/or dad...
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