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Woman-Centric Matters!sm,
a division of Design Basics, is a powerful business approach
and education platform that teaches businesses how to
become remarkable by transforming their attitudes and
practices based on the woman's perspective.
Taking a woman-centric approach means designing everything
from her perspective:
• The actual product or service
• Sales and marketing
• Training
• Her overall experience
• The physical environment
At its core is understanding your female customers so
innately that you can actually anticipate what they want
even before they ask for it.
In addition, woman-centric approaches are rooted in
a keen appreciation for how women differ from men in
their purchase decision process, as well as insights
on why they buy.
How We Got Started
It all began in mid-air on a flight back to
Omaha in January 2003 the president of Design Basics
was reading an article in Forbes magazine about the impact
of female consumers. Reading that article was an "Ah
ha!" moment.
She reasoned that if women are making the decisions
on most of the purchases, then many business could benefit
from learning how to market, sell and design their products
and services around the things that actually matter to
women. Later that same year, she launched Her Home Magazine,
a publication targeted to women home buyers, and began
two years of extensive research on how women make buying
decisions.
In 2005, Design Basics launched a new division called
Woman-Centric Matters!sm and
began licensing and training business on how to effectively
target new female customers and keep their current female
customers coming back again and again. A unique bundle
of products and services were developed to support the
Woman-Centric Matters!sm brand,
available exclusively to companies who choose to license
the brand within their marketplace.
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