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Woman-Centric
Licensee Login
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(Warwick,
RI) “We’ve typically built about 20 homes
a year. In 2008, with the Woman-Centric Approach to design,
marketing and sales, we have over 100 contracts and deposits.
I will never build another home that is not Woman-Centric.
It’s a beautiful thing!”
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Hugh Fisher
Deer Brook Development Corp.
Warwick, RI |
WomanCentricHomeBuilder.com
A web site of and for our Woman-Centric Matters!
licensees to promote them, their projects and their events
to a broader national audience.
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WOMAN-CENTRIC MATTERS!sm
Approach to Home Design,
Building,
Marketing and Sales
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EXTRA, EXTRA, Read and Hear all about
it!
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- Builder
Designs Model Home with Female-Friendly Features
( May 01, 2009, Columbia, MO) By Bondi Wood Columbia Business
Times
By the end of May, potential home buyers in mid-Missouri
will be able to tour the first woman-centric model home
built in Columbia. Local builder Dan Kliethermes, of Kliethermes
Homes and Remodeling Inc., is putting the finishing touches
on a model home that incorporates features aimed at making
homes more livable and usable for women.
Woman-centric, according to Kliethermes, is an approach
to home design, building and the customer experience. “The
construction industry is dominated by men, but 91 percent
of the decisions about the home are made by women,” he
said. “This approach recognizes that.”
Read the
entire article
- New
Homes with a Woman's Touch
( May 03, 2009, Saginaw, MI) By Gus Burnsthe Saginaw News
The lines on a blueprint for a new home are usually drawn
by hairy-knuckled hands. t's a bit of a paradox; women
call the shots when it comes to matters of the home, yet
males typically design and build them.
Home builders realized this in recent years, leading to
a new home-design concept named ''woman-centric,'' which
means designers hone in on the desires of the female home
buyer.
Read the
entire article
 Success
Stories - Woman-Centric Marketing - Homes
designed for women hit their mark.
(February
20, 2009, Warwick RI) Woman-Centric
licensee Hugh Fisher of
Deer Brook Development
is featured in the February
2009 issue of BUILDER Magazine.
Read the
entire article in your
copy of BUILDER Magazine
or online.
- Woman-Centric
Design
(February
16, 2009, Minneapolis, St. Pall, MN) Linda
Reimer, President of Design Basics, discusses
our Woman-Centric Finally
About Me personalities on "Twin Cities
Live" at KSPT, Channel 5.
Watch the
video segment.
- Why
Woman-Centric?
(February
7, 2009, Minneapolis, St. Pall, MN) Women
are the major decision-makers in new-home purchases,
according to a 2005 Smith-Dahmer Associates market
study. And that's why participating builders
and their staff are trained and certified by
Design Basics in Omaha to design and market new
houses to women.
Read the
entire article.
- Deeerbrook
Development lands 100+ new home contracts
in 2008!
(January
2009, Warwick,
RI ) Hugh
Fisher of Deerbrook Development
opened his Woman-Centric
model home one year ago.
Since then, Hugh has taken
deposits for over 100 new
homes and has 5 closings
this month. Now viewing
his model home is by appointment
only. As Hugh says "It’s
a beautiful thing!"
- Minnesota
Builders Know What Women Want
By: Alison Rice
A fresh approach to marketing, customer service, and home
design brings business to small firms during a incredibly
difficult market.
When a handful of small Minneapolis-St.
Paul builders decided in 2008 to join forces
on a woman-centered marketing campaign, they
had no idea how timely a decision that would
be. “What started out as a marketing strategy
turned into a survival strategy,” Rick
Storlie of New Home Sales Coach told attendees
at the International Builders Show in Las Vegas
Tuesday.
Read the
entire article.
- 2009
International Builders' Show
If you
are attending the 2009
International Builder's
Show in Las Vegas in
January 2009, learn more
about Design Basics Woman-Centric
Matters! program.
Design
Basics is presenting
two of this year's educational
sessions!
- Sam
Bradley Homes Breaks Ground on the 2009 St.
Jude's Children's Research Hospital.
(October
2008 - Springfield, MO), Sam
Bradley Homes has been
chosen as the builder of
the 2009 St. Jude's Children's
Research Hospital Dream
Home by the board of directors
of the Springfield, MO
Home Builders Association
Charitable Foundation.
The home is being built
on lot #48 in the Lionsgate
development south of Springfield.
The
Woman-Centric Matters home
is being built with changes
from Design Basics plan. Watch the
KSPR (the local ABC affiliate)
piece of the groundbreaking.
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Bullington
Builders Opens Woman-Centric Home Design
Studio,
(April
2008 Virginia
Beach, VA ) Bullington
Builders opened its first home Woman-Centricsm design
studio in March 2008. Elizabeth Anne Home Design Studios
was opened to support Bullington's' Woman-Centricsm approach
to home design, building and the customer experience.
Opening the design studio was a huge, and very forward
thinking move for Bullington. No other builder in the
Virginia Beach our area has a design center/studio, unless
you consider a model home garage/office with wood and
tile samples propped up against the wall in a dusty corner.
The studio is only 1300 sq ft, yet, Tanya Bullington
succeeded in making it “feel” much larger
by dividing the space and incorporating several small
studios within this space. The Bullington Design Studio
is located conveniently between a “Curves for Women” and
a nail salon…..on purpose of course!
- Reflection
Homes Woman-Centric Approach Gets Noticed!, (Akron,
OH)
February
2008 -
NBC affiliate WKYC, Channel
Three interviews Bunny
Dennison, Vice President
of Reflection Homes about
Woman-Centric Approach
to home design and building.
WKYC story and
video: http://www.wkyc.com/news/
- (Minneapolis,
MN), Minneapolis
Press Goes Gaga over
Woman-Centric
Models Parade Homes!
February
2008 - In the first two weeks of Feb..
2008, Our Minneapolis woman-centric builders received free
publicity with features on all 3 local TV news programs,
editorial in 6 different newspapers, local magazines and
various radio spots. Our Woman-Centric Builders are Bruggeman
Homes, Custom One Homes, NIH Homes, Severson Homes and
TC Homes.
NBC
KARE, Channel 11 story and video:
www.kare11.com/onlive/wherewelive/wherewelive_article.aspx?storyid=498145
Star Tribune
http://www.startribune.com/lifestyle/homegarden/15398061.html
http://www.startribune.com/homes/15397986.html
Midwest
Home Magazine
http://www.midwesthomemag.com/media/Midwest-Home/February-2008/2008-Parade-of-Homes-Spring-Preview/Perfect-livability/
- Deeerbrook
Development lands 41new home contracts!, (Warwick,
RI )
January
2008 -
Hugh Fisher of Deerbrook
Development sent 700 invitations
for a REALTOR event to
announce the opening of
his 1st Woman-Centric model
home. Expecting a few dozen
attendees, over 300 people
turned out. Since that
event Hugh has signed 41
new home contracts!
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For
more information, contact Paul
Foresman or Greg
Dodge.
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