A web site of and for our Woman-Centric
Matters! licensees to promote them, their projects and their
events to a broader national audience.
Noteworthy
Woman-Centric Buzz
4/26/2010
CNBC
Features Woman-Centric Program and home Builder
(April 26, 2010)
CNBC’s taped a segment Design Basics' Woman-Centric program and featured
Heritage Homes in Fargo, ND. The segment aired on Friday, April 23, 2010 at 2:45
ET.
Many of you many have seen the Smart Money/Wall Street Journal article.
this. If not here is the link - Smart Money Magazine Article. April 2009
Issue. When it comes to house hunting, Kim Sliney is the first to admit
she can be picky. After visiting—and vetoing—37 houses, the single mom
from Exeter, R.I., happened upon her just-right fit: a newly built, $350,000
home that boasted a spacious-feeling layout, killer walk-in closets and
custom details like crown molding, granite countertops and a gas fireplace—for
no extra charge. How did she stumble into . . .
We are working hard for national coverage of the Woman-Centric program
and our Woman-Centric builders.
Read the
entire article: Wanted: Single Women Home Buyers at SmartMoney.com
4/9/2010
WALL STREET JOURNAL Online
The Ladies' Turn
Hungry to jump-start sales, more home builders are aggressively targeting
women buyers. Will they bite? By ALYSSA ABKOWITZ
When it comes to house hunting, Kim Sliney is the first to admit she
can be picky. The 46-year-old interior designer just couldn't see herself
living in small, chopped-up rooms. Or being happy in boxy interiors
adorned with blah bathroom tiles and Formica counters. After visiting—and
vetoing—37 houses, the single mom from Exeter, R.I., happened
upon her just-right fit: a newly built, $350,000 home that boasted
a spacious-feeling layout, killer walk-in closets and custom details
like crown molding, granite countertops and a gas fireplace—for
no extra charge. How did she stumble into this particular development?
She was driving around in the area and saw a woman-centric sign on
the entrance. "It was very intriguing," says Ms. Sliney.
Is your buyer a Margo, an Elise, a Claire, or a Maggie? By knowing which of these personas your female buyers most closely align with, you may be able to narrow that huge inventory of homes for sale and help her find the place that’s perfect for her.
Virginia
Homes announces the GRAND OPENING of the first Woman-Centric model
home in the Columbus Area at Wedgewood Glen in Dublin. Come celebrate
with us on Saturday, January 16th from 1-4 pm. We’ll have live
music courtesy of the Reid Barth Jazz Ensemble great refreshments and
lots of fun… plus tours of our incredible Woman-Centric model,
The Windsor.
1/11/2009
A Revolutionary New Home From An Amazing Builder!
The First Woman-Centric Model in Columbus, Ohio from Virginia Homes!
Powell, OH -- Virginia Homes is proud to announce the Grand Opening
of the first Woman-Centric home in the Columbus area. The Windsor model
at Wedgewood Glen in Dublin will celebrate its Grand Opening on Saturday,
January 16th from 1 to 4 pm. Featuring a jazz "speakeasy" theme,
the event will include refreshments and live music courtesy of the Reid
Barth Jazz Ensemble. Attendees will also have the chance to win dinner
for two at award-winning Mitchell's Steakhouse.
Housing
in America Hosted
by John Schleimer on
Voice America™ Talk
Radio Network.
“Recent surveys indicate that women in households are directly
involved or are the primary decision-maker on which new home will be
purchased over 90% of the time. Design Basics, an Omaha-based architecture
firm, has developed a program called Woman-Centric which offers a series
of floor plans designed from input from women
This past weekend, I went to what I thought was going to be a little
jewelry show in Exeter, RI to do something different for the blog.
Once I started talking to people who were in attendance, I realized
I had much more than one story in front of me. I spent about 4 hours
with strangers and left feeling like I had made new friends. All of
the stories are worth revisiting if I get this job. One, because they
are very in depth and two, because many times I was just loving the
stories so much I forgot to film.
LaGrange,
Georgia's first Woman-Centric home is a hit with the Homeowners
Darby
Pippin, Vice President
Dan-Ric Homes
LaGrange, Georgia
web: www.danric.com
The best words a homebuilder can hear are, “There is absolutely
not one thing I would change about this home.” Karen Barnett recently
gave exactly that compliment after working with Dan-Ric Homes on the
first local home certified by the Woman-Centric program. “We fell
in love with the floor plan and knew it would meet all of our needs and
have been nothing but thrilled with our decision since we moved in.”
Woman-Centric
Building: Rosewood Homes by Katie Honnette on December 21st, 2009 in Home
Building
a new home can be an overwhelming task. Oftentimes, after everything is said
and done, homeowners regret not including simple things such as a drop
zone for keys and mail or a toaster drawer in the kitchen to cut down on countertop
clutter.
That’s not the case when you build with Rachael
and Larry Weissenburger, owners of Rosewood
Homes in Sioux Falls, South Dakota...
CNBC
Features Woman-Centric Program and home Builder
Watch
Steve
Flint - President
Charles
Ruma, President
Building
a new home can be an overwhelming task. Oftentimes, after everything is said
and done, homeowners regret not including simple things such as a drop
zone for keys and mail or a toaster drawer in the kitchen to cut down on countertop
clutter. 