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Woman-Centric
Licensee Login
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(Cedar
Falls, IA) "Our market has been slow, so building
a $600,000 spec home was a big risk. It was also our
first woman-centric home. It sold the first day of the
Parade at full asking price!"
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Denny Lenth
Denny Lenth Construction
Cedar Falls, IA
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(Merrillville,
IN) “My buyers are a walking testimony to the Woman-Centric
Homes! The whole concept of Woman-Centric is very inviting
. . . Every Woman-Centric home we’ve built has
sold. Guys are going on our website, looking at the Woman-Centric
home designs and amenities, and asking us for these homes.”
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Terrell Taylor
Group One
Construction & Development
Merrillville, IN
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WOMAN-CENTRIC MATTERS!sm
Approach to Home Design,
Building,
Marketing and Sales
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Increasing sales,
profits, and customer satisfaction!
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IT'S
NEWSWORTHY
“ More builders are getting in touch with the feminine side to boost confidence
among this powerful demographic.”
-Woman-Centric feature in BUILDERnews Magazine
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TURNKEY,
SINGLE SOURCE SOLUTION
“ Design Basics provides a full-service approach for builders. This includes
woman-centric plans, branding, the architecture of design centers, reviewing
and selecting options to make sure they are woman-centric, assembling packages,
designing sales offices, graphics packages, brochures, and every aspect of the
customer experience…I believe you’re on the right track!”
Maria Muto Porter, Editor, Builder Design
Center Magazine
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MARKETING
MATERIALS AND TRADESHOW GRAPHICS
“ We have a tremendous success introducing the Woman-Centric approach at
our first home show event last weekend. We received awesome compliments, got
some really great leads, and EVERYONE loved touring our display. I had some power
point messages on the exterior of the booth.'
– Woman-Centric
Builder Tanya Bullington,
Bullington Builders
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WEBSITE
DESIGN AND DEVELOPMENT
“ At Severson Homes, providing an easy to use, sensible website gives our
customers access to our Woman-Centric program and saves them time. This is a
convenience that both men and women appreciate. Our distinctive approach to the
building process and customer support is the key to unlocking doors of great
success.”
-Woman-Centric Builder Helene Severson,
Severson Homes
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STAFF
TRAINING
“ Your Woman-Centric training was great! For the sub- contractors, most
all of them thought it was worth their while. My sheet rocker gave me an excuse
why he couldn’t stay all day and then ended up staying all day and complimented
us on the course. Also our REALTOR® training was a great hit and I have received
numerous compliments on that.”
– Woman-Centric Builder Mike Rygh,
Custom One Homes by Mike Rygh
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Listen to
Rachael and Larry in their own words.
- Rachael & Larry Weissenberger,
Roewood Custom Homes
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SALES
CENTERS
“ Open less than a month, we already have 4 sales specifically attributable
to our woman-centric garage sales center! The woman-centric approach is helping
us sell $8,000 to $12,000 more per home in options and upgrades!”
-Woman-Centric Builder
John Menghini Jr.,
H&S Covenant Homes
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For
more information, contact Paul
Foresman or Greg
Dodge.
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