Why Your Brand Matters!

by Michele Weaver 3. March 2016 14:04
No other purchase communicates more about an individual than the person’s home. It is the ultimate in self-expression. [More]

Tags: , , , ,

Design Trends | Finally About Me | HER HOME | home builders | Woman-Centric Matters

Do you have a new home buyers personality? Sure you do!

by Greg Dodge 6. February 2013 07:41
    Which word would you most likely use to describe your ideal home: “haven,” “showcase,” “unique,” or “carefree”? You see, the words we use reveal a lot about how we see ourselves and are a reflection of our personalities. In the same way, our personalities are reflected in our homes. After all, there are few places on Earth where you have as much freedom to be yourself than in your home! The neighborhood you choose…the home design you fall in love with…products and finishes you select for your home…even personal items you love to display...all of these reflect your personality. Many aspects of our lives are “learned”, but personality is a gift we were born with. And personality influences only grow stronger with age.     Even though our magazine "Her Home Magazine" is published from “her” perspective, all women don’t want to be thought of (or treated) the same. That truth inspired our woman-centric team at Design Basics to go deeper with their research into women’s preferences in the home, its design and products used, to look for personality-based influences. The research suggested four primary personas, and they were given names: Margo, Elise, Claire and Maggie.   A fun, interactive quiz (“Finally About Me!”) was developed to help women identify which of the four personas were closest to her personality. While no one is “purely” or “exclusively” one of the personas (to varying degrees, everyone is a blend of the different personas), quiz results identify the primary personality. It’s simply uncanny how knowing your personality helps you understand your preferences in home design and product choices. The quiz, which takes about 3 minutes, will likely save you hours by helping focus on your priorities and avoid wasting your time on things you’re probably not interested in. For more regarding the quiz and all four personalities, start HERE!   For more regarding the HER Home Magazine, start HERE!  

Tags: , , , ,

Finally About Me

2002 - 2012 the Decade of Change! Part III

by Greg Dodge 9. October 2012 10:39
  In the last decade, home design has undergone amazing change and innovation! Entertaining has taken on a new priority, but entertaining preferences are highly individualized.  Builders need to  understand your entertaining style.  And you need to make sure your builder gets your style.   We've refer to homeowners who enjoy formal entertaining as "Claires". Sophisticated finishes and open layouts are preferred, but Claires look for a sense of room definition. Outdoor spaces are often considered an extension of the indoor socializing, so the indoor/outdoor connection is key.   "Elise" is the name we've given to traditional buyers whose entertaining style tends to focus on family get-togethers or having a few close friends over. Conversation is key, as is getting everyone together. Flexible, free-flowing eating areas which can expand by adding another table are favored (think big, family Thanksgiving dinner gatherings.)   Fun-loving, "Maggie's" entertaining style revolves around "doing". It could be movie night at her home, or cards or pool. It could be a scrapbooking party or other type of "girls' night out". Maggies may have trouble seeing themselves in your home until they know where the big TV goes. Then there's her kids' entertaining space to consider. When she's got friends over, where will her kids go if their friends are over, too? From lighting to soundproofing issues, entertaining influences design more than most people realize. To learn more about the buyer profile described in this post, read about Finally About Me and take the quiz to learn your buyer profile.  


Design Trends | Finally About Me | General | Decade of Change

FINALLY ABOUT ME® What is your new home personality?

by Greg Dodge 28. August 2012 14:07
You and your friends walk into a model home with a gorgeous fireplace flanked by floor-to-ceiling windows at the back of a tall great room. “Wow!” remarks one of your friends. Another (who actually thinks the room is a bit predictable) is trying to envision a more contemporary fireplace and window grouping. Your best friend is thinking about all of the natural gas it takes to heat that space. And you’re wondering how you would ever clean those 17-foot high windows!   The example illustrates how your personality influences your perception of a home. As the Her Home and Woman-Centric Matters! teams at Design Basics identified, women tend to exhibit one of four primary home buyer personas. What’s amazing is just how much of our core personality is shows up in our homes! Once you’ve identified your strongest personality type, you, your builder, or your remodeling contractor can focus on things that will likely be very meaningful to you and avoid wasting time with things that probably aren’t very important. It’s fun…and more than a little revealing into why you like what you like! We have several articles and a short 5-minute quiz elaborating on Finally About Me and your new home personality.  Read more . . .  


Design Trends | Finally About Me

Tag cloud